We’re thrilled to announce a powerful new feature on LearnWorlds: the Inline Sign-in/Sign-up Form. This new feature revolutionizes how your visitors engage with your website, offering a seamless user experience.

What is a Sign-in/Sign-up Form, and Why Use it as a Website Section?

The Inline Sign-in/Sign-up Form is a dynamic new section available under the LearnWorlds’ Website Builder.

Traditionally, users could only sign in or sign up through a button on the top bar, taking an extra step to open a popup form. While functional, this method added unnecessary friction to the user experience.

Previously: Visitors had to detour to the top bar, click the sign-in or sign-up button, and wait for a popup form to appear. This extra step could discourage potential users from completing the sign-in or sign-up process, resulting in lower conversion rates and a less efficient user experience.

Now: You can place the form directly within any section of your website. This means users can sign in or sign up immediately upon landing on a page without navigating away or opening a separate form.

This new streamlined process:

• significantly enhances user convenience,
• reduces friction, and
• improves overall engagement.

Implementing the Inline Sign-in/Sign-up Form is simple.

Access the feature through your LearnWorlds Website Builder and choose where you want to add the new section to place the form on your website. Customize the form to match your brand and start reaping the benefits of a streamlined user experience.

Offer Your Visitors What They Need, at the Right Time and Place

When building your website, it’s important to consider the visitor’s journey and ask questions like “What are my visitors trying to achieve on this page?”, “When is the right timing to display this information” or even “Is this page distracting them from signing in?”.

Integrating the sign-in/sign-up form as a website section allows you to answer all of these questions according to your business goals and create a smoother user experience on your website.

Let’s check some use cases that might help you apply these improvements

Selling courses: optimize the conversion of your landing pages

If you’re selling courses, subscriptions, or digital products, building dedicated sign-up funnel landing pages will help you capture leads and convert them into paying customers.

Now you can include a sign-up section to direct visitors from valuable information about your offerings straight to the sign-up form, taking advantage of the momentum and creating a compelling and efficient conversion path.

• Remove the extra step of navigating to a separate sign-up page, reducing friction
• Add the form to a hero section if you’re promoting a webinar, increasing subscriptions
• Place the sign-in form side by side with key selling points using the 2 columns format to create a cohesive and persuasive section

Training Employees: go straight to the point and save your learners’ time

Internal training schools often serve employees who need quick and direct access to training materials. Having a dedicated page with just the sign-in form streamlines this process, ensuring that employees can log in and start their training without unnecessary distractions or steps.

• Time is valuable; simplicity and efficiency are crucial in a corporate environment
• Minimizing barriers to access will enhance the user experience and encourage consistent engagement with the training platform
• For employees on the field using mobile devices, reducing the sign-in process by one click and without changing pages will make their lives easier

Segmenting your users: based on where they came from

LearnWorlds’ tagging functionalities allow you to segment your users and create personalized learning experiences. If you have the sign-up form displayed now on different pages, among different contexts, simply choose to apply tags on the section settings. That way, every time a visitor converts through the form, they will get tagged, and you will have full visibility of where they came from.

Tagging users based on the page they signed up from offers several benefits:

• Personalized learning paths: Tailor the content and learning path to suit their specific needs and interests, enhancing the overall learning experience.
• Improved user support: Knowing the context in which a user joined can help support teams provide more targeted assistance, addressing specific needs or questions more effectively.
• Higher user engagement: This data can be used to segment users and send targeted marketing messages, improving communication strategies and boosting engagement.

Streamlining user access with LearnWorlds’ Inline Sign-Up Forms & SSO: tailored login for different user groups

If you provide training courses to different companies, you can activate SSO on the sign-in settings of your website.

Let’s imagine you run an online school offering a specialized course and have several clients enrolled from different organizations. Previously, users would have to choose their organization from a generic sign-up pop-up, selecting from options like “SSO with Organization A,” “SSO with Organization B,” and so on.

With LearnWorlds’ new Inline Sign-Up Forms, you can take personalization to the next level. Now, you can create individual, branded login pages for each client:

• yourschool.com/orgA-login
• yourschool.com/orgB-login

Each page features an embedded inline sign-up form, giving users direct access tailored to their organization. This eliminates the need to sift through multiple login options, creating a smoother and more personalized experience. Your clients’ users will have their own exclusive login gateway for your courses, making access simple and intuitive.

Ideal for businesses, universities, or any organization with distinct user groups, this feature streamlines the process for both you and your clients, enhancing the user experience while keeping operations organized and efficient.

Take the Next Step to Make Your Website Efficient

The new Inline Sign-in/Sign-up Form feature is a significant enhancement to LearnWorlds’ website capabilities, offering more flexibility, improved user experience, and enhanced conversion opportunities.

Whether you’re an internal training school, a course seller, or a school with complex SSO requirements, this feature is designed to meet your needs and help you achieve your goals.

For more information on how to use this tool, visit our support article.

Not a LearnWorlds customer yet? Experience the power of LearnWorlds and start your 30-day free trial to discover all the amazing things you can achieve with your online academy.

The post Introducing LearnWorlds’ New Inline Sign-in/Sign-up Form Feature appeared first on LearnWorlds.

Designed to maximize your marketing efforts, the new Marketing Automations functionality allows you to seamlessly integrate and track events from your school on Google Tag Manager, Meta, and Mixpanel. Not sure what this actually means? Let’s clear things up for you.

What are Automations?

LearnWorlds’ Automations is a tool designed to work in the background of your school, enhancing your personalized communication workflows. By selecting triggers, actions and conditions, you enable the platform to perform actions and communications with your learners automatically and on the right timing.

For instance, through Automations you can send an email when users complete a course, offering them a coupon to other educational products. Or add a tag every time users enroll in a specific course and offer them personalized website navigation. With ready-made templates and customizable triggers and conditions, you can communicate on the spot.

Learn more on how to harness the power of Automations 

The New Marketing Automations

To help you build smoother workflows and more effective marketing strategies, we’ve added new triggers and actions to our set of automations. You can now fire events as new actions to Google Tag Manager, Meta and Mixpanel.

“Firing an event” to marketing tools like Google Tag Manager, Meta, and Mixpanel means sending a signal or piece of data to these platforms when a specific action occurs in your school. This action, known as an event, could be anything from a page view, button click, form submission, or any user interaction that you want to track.

At LearnWorlds, we are firm believers of the saying “What you can’t measure, you can’t manage.” So, getting the right data from your school will help you optimize your ad campaigns, understand your leads and learners behavior better and make actionable decisions.

Take Advantage of Top-Notch Marketing Tools

LearnWorlds is one step ahead of the competition, bringing built-in automations to help you achieve better results without the need for coding skills and complex setups.

As we understand the importance of leveraging advanced marketing tools to stay competitive, our Marketing Automations integrate seamlessly with industry-leading platforms, ensuring you have the best tools at your disposal.

Integration with Google Tag Manager

Google Tag Manager (GTM) is crucial for any marketing strategy because it makes adding and managing tracking codes on your website easy. This means you can set up and change your marketing tags faster, which helps your website run better and gives you more accurate data about users’ behavior.

With GTM, you can quickly update and improve your marketing efforts based on real-time information, ensuring your ad campaigns always perform at their best.

When an event is fired to GTM, it triggers the appropriate tags (pieces of code) that you have set up. For example, when a user submits a form, GTM can fire an event to track this submission and send the data to Google Analytics for reporting and Google campaign optimization purposes.

Leveraging Meta

With many changes happening in the marketing space during the past years (e.g., ad blockers and cookies), attributing your results to the right performance campaigns is getting less effective and your marketing tools have less data to work with. That might be why your Meta campaigns are more expensive than they used to be.

Connecting your LearnWorlds pages with Meta (formerly Facebook) lets you track user interactions and optimize your advertising campaigns. You can ensure your ads reach the most relevant audience by firing the right events.

Connection with Mixpanel

Mixpanel is a powerful analytics tool that provides insights into user behavior and product (your academy) usage. The tool deeply interprets product data, helping you understand user behavior and improve learning & navigation paths.

Understanding how students interact with courses and materials and how they navigate your school is vital for educational institutions and knowledge businesses. Integrating Mixpanel with LearnWorlds enables you to make data-driven decisions and enhance your educational offerings.

Take the Next Step in Your Marketing Game

Strengthen your marketing efforts with LearnWorlds’ Marketing Automations. By integrating with top-notch tools like Google Tag Manager, Meta, and Mixpanel, you can streamline your processes, gain valuable insights, and optimize your paid campaigns for better results and optimized budget allocation.

Let’s explore some ways you can harness the power of Marketing Automations to optimize your academy

Selling digital products

If you’re selling courses, subscriptions, or other digital products, marketing automation can significantly enhance your ability to attract, engage, and convert leads. By integrating LearnWorlds with powerful tools like Google Tag Manager and Meta, you can automate and optimize your marketing strategies, making them more effective and efficient.

Here are the use cases for you to get inspired:

Use Case: Maximize lead magnet conversion

Automation trigger – User previewed a paid course
When

Automation Action – Send event to GMT and Meta
Then

How to Use:

• Cross-Platform Advertising: Use GTM to trigger cross-platform ad campaigns (e.g., Google Ads, YouTube) targeting users interested in your course and convincing them to make the purchase.
• Remarketing Campaigns: Create remarketing lists for users who previewed your paid course but haven’t purchased it and target them with Meta ads with a special offer.

Why Needed:

• Enhanced Marketing Strategies: Leverage data to execute advanced marketing tactics that are not possible with school analytics alone.
• Increased Engagement: Drive further engagement by targeting users who show intent with relevant ads.

Use Case: Drive better retention with your school

Automation trigger – User hasn’t visited the school in the last X days
When

Automation Action – Send event to GMT
Then

How to Use:

• Dynamic Remarketing: Trigger dynamic remarketing ads across Google Display Network to re-engage inactive users.
• Personalized Email Campaigns: Use GTM events in your email marketing tools to send personalized re-engagement sequences based on inactivity data.

Why Needed:

• Automated Re-engagement: Automate re-engagement strategies using GTM to trigger ads and emails based on inactivity, which is not feasible with basic school analytics.
• Churn Reduction: Proactively address potential churn by targeting inactive users with tailored content and offers.

Use Case: Nurture upselling & new sales opportunities

Automation trigger – User makes a payment
When

Automation Action – Send event to Meta
Then

How to Use:

• New Sales Ad Targeting: Create lookalike audiences based on clients with purchases and build an effective Meta campaign to promote your new product.
• Upselling Remarketing: Retarget existing clients with advanced products by highlighting the benefits of your higher-level knowledge offerings.

Why Needed:

• Customer Acquisition: Improve targeting to acquire more paying customers.
• Secure Growth: Maximize the potential of your existing client base, ensuring retention and continuous business growth.

Offering employee and customer training

If you’re a training organization, whether focusing on internal training or customer training, marketing automation can greatly improve the learner experience and streamline navigation flows on your website, course player, and learning content. By integrating LearnWorlds with advanced tools like Mixpanel, you can enhance your training programs and achieve better outcomes.

Here are the use cases for you to get inspired:

Use Case: Leverage micro-flow insights

Automation trigger – Use multiple triggers:
When

1. User Signs Up
2. User Enrolled in a Course
3. User Starts a Course
4. User Reaches X% of Course Progress
5. User Completed a Course
6. Certificate Awarded
7. User Enrolled in another Course

Automation Action – Send event to Mixpanel
Then

How to Use:

• Manage drop-off points: Stimulate users to proceed through the micro-flow, re-engaging them with communication at each milestone.
• A/B test: Implement micro-improvements at different touchpoints of the paths and test the best way to engage your learners.

Why Needed:

• Comprehensive User Journey Analysis: Understand the complete user journey from signing up to your school to becoming a loyal client.
• Personalized Engagement: Deliver personalized content and offers based on user behavior and milestones.
• Data-Driven Marketing: Create targeted marketing campaigns based on user interactions and progress.

Stay Ahead in the Competitive Educational Market

When done right and strategically, marketing automations revolutionizes how you connect with your audiences. Take advantage of this new feature to enhance your marketing efforts and refine your campaigns with streamlined tracking, targeted advertising, and insightful data analysis.

Embrace Marketing Automations with LearnWorlds and take your marketing strategies to the next level, so you can focus on delivering exceptional educational experiences.

For more information on how to use automations with integrated analytic tools, visit our support articles for Google Tag Manager, Mixpanel, and Meta.

Not a LearnWorlds customer yet? Experience the power of LearnWorlds and start your 30-day free trial to discover all the amazing things you can achieve with your online academy.

The post Introducing Marketing Automations: Elevate your game with Meta, Google Tag Manager, and Mixpanel appeared first on LearnWorlds.

Before, LearnWorlds provided only one option for tax management – Quaderno. While Quaderno is a popular, robust, and reliable solution, we recognized our customers’ need for the flexibility to choose and connect with their favorite tools.

That’s why we are excited to introduce Stripe Tax – a powerful tax management solution designed to simplify global expansion for course creators and training organizations.

Why Stripe Tax?

For many businesses in the eLearning sector, navigating the complex world of tax compliance can be daunting. Each country has its own set of tax regulations, and keeping up with these can be both time-consuming and stressful.

Whether you are selling courses to individual learners or providing training programs to organizations, ensuring compliance while trying to grow your business can feel like an uphill battle. Stripe Tax is here to change that.

Simplified Global Tax Compliance

Stripe Tax allows you to calculate, collect, and report taxes on global payments with a single integration. This means you can always be sure you are collecting the correct amount of tax, regardless of where your customers are located.

With support for over 50 countries and all US states, Stripe Tax covers a wide range of jurisdictions, making global tax compliance straightforward.

Efficient Tax Management

Managing taxes doesn’t end with collecting them. Reporting and filing are equally important. Stripe Tax allows you to export your tax transaction data, making it easy to complete your tax filings and returns.

You can report aggregate transaction data by filing period and summarize it based on each location’s filing requirements, ensuring you stay compliant with local regulations.

Focus on Growth

By automating the tax compliance process, Stripe Tax frees up your time and resources. You can focus on what matters most – growing your business and delivering high-quality educational content to your learners.

The peace of mind that comes with knowing your tax obligations are being handled efficiently is invaluable.

Customizable and Integratable

Stripe Tax works with any payment processor and allows you to define your own pricing, branding, and onboarding flow. This flexibility ensures that the solution can be tailored to fit your specific business needs, providing a seamless experience for both you and your learners.

Expanding your business globally should be an exciting journey, not a stressful one. With Stripe Tax, you can simplify tax compliance, reduce risks, and focus on scaling your knowledge business with confidence.

Our goal at LearnWorlds is to empower you with tools that make your operations smoother and your growth faster.

Ready to take the next step?

Integrate your LearnWorlds school with Stripe Tax today and experience the ease of global tax management.

How to access the Stripe Tax integration

1. In your LearnWorlds school, navigate to the sidebar → Settings → open the Financial tab;
2. From there, click on the Tax Management and choose Stripe Tax;
3. Tick the ‘Activate’ checkbox and proceed with connecting to your Stripe account.

For more detailed information, please check our support article.

Not a LearnWorlds customer yet? Start your free 30-day trial and explore the most innovative eLearning platform that empowers you without limits.

The post Go Global with Confidence: Introducing Stripe Tax for International Course Sales appeared first on LearnWorlds.

No one, ever. (If you do, our BI team is hiring!)

Not having a clear, easily accessible, real-time status overview of your academy can prevent you from uncovering issues timely. You may fail to identify important patterns or even miss the opportunity to celebrate important milestones for your learners!

You may need to check if all learners have correctly completed compliance or onboarding training and even answer these kinds of questions within seconds. (Have you ever been phoned by your boss or your clients to get numbers on the spot? Fun, huh?).

Enter the LearnWorlds Training Matrix.

Mixing, matching, and pivoting enrollment data is in the past.

Say hello to LearnWorlds’ new Training Matrix reporting feature, designed to transform how you track and manage learning progress.

With the LearnWorlds Training Matrix, you can quickly see who has completed which courses and spot those who need more help, ensuring every learner gets the support they need. If someone has trouble with a lesson, you’ll know immediately and jump in with personalized assistance.

Whether running an academy, educating customers and partners, or training employees, this tool has your back.

What is a Training Matrix?

A training matrix is a visual chart that displays the training progress status of individuals within an organization or group of learners. It maps out who has completed which training courses, what skills have been acquired, and identifies areas for attention.

It’s like a detailed, always up-to-date checklist that helps you monitor and manage training progress across your entire team or customer base.

Why Use a Training Matrix?

The LearnWorlds Training Matrix feature is designed to optimize how you monitor and track user progress in your academy. By visualizing the training status, the training matrix brings clarity, transparency, and efficiency to your Learning Management System (LMS) reporting.

Plus, seeing all those checkmarks and progress marks can be motivating to keep up the work you’re doing as a training manager!

But it’s not just for platform administrators. If you collaborate with other instructors, team leaders, or B2B clients, you can also monitor their assigned users’ progress. This means more eyes on the prize and better accountability: you’ll easily track compliance and onboarding requirements, keeping everything running smoothly.

With the LearnWorlds Training Matrix, monitoring your vast training programs becomes a breeze, making the whole learning experience more efficient.

Training Matrix in Action: Top Use Cases Explored Across Industries and Scenarios

Let’s see a few examples based on the most common use cases for LearnWorlds Academy.

B2B Course Sellers

For businesses that sell courses to other businesses (B2B), the training matrix helps manage and monitor the training programs provided to various clients. It allows you to customize training paths for different clients, track their progress, and ensure they gain the necessary skills and knowledge.

This personalized approach enhances the value of your training programs and strengthens client relationships. You can also enable your client’s team leads to see the matrix!

• Gain marketing and sales insights: Analyze training matrix trends to identify popular courses and engaged segments, which will inform targeted marketing strategies.
• Track progress and compliance: Monitor your clients’ employee progress and completion rates to ensure training milestones and compliance requirements are met.
• Enhance client communication and support: Use the training matrix to provide regular updates on training progress, address issues, and build client trust.

B2C Course Sellers

In the B2C space, the training matrix can be used to track learners’ progress. You can recommend relevant follow-up training courses, provide timely support when needed, and ensure a high-quality learning journey. This leads to improved training completion rates, customer satisfaction, and loyalty.

Customer Education Academies

For companies focused on customer education, the training matrix is invaluable. It lets you track your customers’ progress through your onboarding and training programs. By visualizing their journey, you can identify common training gaps and proactively offer support.

This ensures your customers are well-equipped to utilize your product, leading to higher satisfaction and retention rates.

• Customer and partner onboarding: Easily monitor customer and partner onboarding progress and decide when follow-up support is needed.
• Assess training impact on product usage: Extract data to evaluate training impact on product usage, engagement, feature adoption, and support ticket volume.
• Track certifications and compliance programs: Monitor compliance completions and product certifications to ensure correct and advanced product usage.

Partners/Resellers/VARs Training Academies

Similarly, when educating partners, resellers, or value-added resellers (VARs), the training matrix provides a clear overview of their training status. You can ensure that all partners are up to date with the latest product knowledge and sales techniques.

This transparency helps maintain a consistent level of competency across your partner network, ultimately driving better sales performance and customer satisfaction.

Employee Training & Internal Academies

The training matrix is a game-changer for internal employee training. It enables HR and team leaders to monitor each employee’s progress, ensuring they meet their training requirements. Whether it’s to compliance, competency, or career development, the training matrix provides a clear roadmap of each employee’s learning path and highlights areas needing attention.

• Employee onboarding: Easily monitor new employees’ onboarding progress and decide when follow-up support is needed.
• Ensure compliance: Monitor compliance program completion to ensure proper adherence to industry standards.
• Check product knowledge and sales enablement: Track training completion to ensure employees are up to date with the latest product updates.

Tracking Learner Progress With the Training Matrix

Understanding and using the training matrix is straightforward and user-friendly: each row represents a learner—whether an employee, customer, or partner—and each column represents a course you offer.

When a lesson is completed, a checkmark or sticker appears in the corresponding box, while empty boxes indicate incomplete lessons. The matrix uses color coding or symbols to show if a course is completed, in progress, not started, or not enrolled, allowing for quick reference and detailed information by hovering over the boxes.

Tailor Your Data Views: Highlight Key Insights

• Customizable views: Tailor the matrix to show specific user segments or courses based on your needs. You can view all learners or focus on specific segments, choose which courses to display, and concentrate on completion rates or scores. You can use all the segments you created in the ‘advanced user progress reports’ section.
• Exporting data: Export your current view to an Excel file with one click for detailed reporting, further analysis, and comparisons.

Effectively Track Your Training Programs with LearnWorlds Training Matrix

With the new Training Matrix feature, LearnWorlds is committed to providing the tools you need to manage training more effectively and ensure all learners achieve their full potential. Whether you’re educating customers, partners, or employees, our training matrix offers a comprehensive solution to track, manage, and enhance the learning experience.

Stay tuned for more updates and start exploring the benefits of the LearnWorlds Training Matrix today!

The post Introducing LearnWorlds’ Training Matrix: Visualize Your Learners’ Progress at a Glance appeared first on LearnWorlds.

Did you know that consistent brand presentation can actually increase revenue by up to 20%?

Statistics don’t lie. In today’s fast-paced, ultra-challenging business landscape, you need to do anything in your power to stand out from the competition. In this light, establishing and promoting your online school’s brand should be your number one priority.

Here at LearnWorlds, we firmly believe in facts. We use our expertise in edtech to provide course creators with a prominent white-label eLearning platform that allows them to build successful white-label online courses for their learners.

Why Do You Need a White-Label Online School?

Branding is a powerful concept in marketing and e-commerce businesses. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association)

Having a strong brand means that many people, visitors, or customers recognize your company’s unique characteristics and strongly associate them with certain values, ideas, or a product/service.

A powerful brand can help you sell more courses or price higher while at the same time differentiating from the competition.

So, why should you prefer a white-label course platform for your virtual classrooms, webinars, corporate training, and any other learning experience you want to provide?

Exclusivity – It feels like you have created something from scratch, offering a higher-valued proposition.

Trust – Your customers already trust you, and anything that comes under your brand name, design, and the company will be more reliable. This increases someone’s willingness to make repeat purchases from someone they trust. Just think about the difference this would make when deploying customer education programs!

Consistency – Your students have a seamless experience, staying at your own website instead of visiting an unfamiliar environment – the secure environment you have created for their learning. This goes along with design elements, using your company’s colors, logo, and fonts.

Experience – LearnWorlds offers a unique, social, and interactive experience, but the best part is that you can customize your customers’ learning journey. This means customizing the landing pages using our powerful no-code Website Builder and pre-built templates, the assessments and quizzes, the course player, developing your own branded mobile app, and many other parts of the process.

Value & Price – A strong brand is valuable to a company, brings new customers, and attracts investors (or buyers). But it can also allow you to price higher (high-ticket selling). Think of Apple vs Samsung. They might offer a similarly good phone, but Apple always charges more for their products, and their customers happily pay for them.

Employee Satisfaction – Many employees choose to work for companies based on their brand values, exclusivity, and unique perks. A branded corporate academy can instill a sense of pride and satisfaction as it will be perceived as a higher quality internal training for them.

Advertising – Brand consistency will also help you while advertising. Using your social media or paid ads, you are using your company name, logos, color, font, etc. Continuing your sales funnel with a consistent tone will increase the likelihood of enrollments and of learners purchasing your courses.

What Does White Label Mean?

As an entrepreneur, your first instinct might be to solve business challenges by yourself. Basically, that’s the point of entrepreneurship, isn’t it? Well, not always.

In many cases, building a custom solution from scratch in an attempt to meet the exact specifications of your business can be a recipe for failure. You could be reinventing the wheel and making mistakes others before you have already mastered.

Alternatively, you could dramatically slow your time to market when you are trying to troubleshoot and learn outside of your core expertise. Not to mention that it is also costly to develop tools and solutions that already exist in other formats.

Here is where a white-label solution comes to the rescue and helps you easily avoid such problems while helping you build your personal branding!

White Labeling Explained

White-labeling refers to the practice of producing a product or service and allowing other companies to rebrand it as their own.

The term “white label” describes a product or service that a company manufactures and sells to another business enabling it to customize it with its own brand. The reseller can personalize the product or service and distribute it with its own brand, logo, and identity, so customers are able to associate that product with that reseller.

Likewise, a white-label online course is created with an e-learning platform that is branded on behalf of another company, i.e., yours.

Therefore, you can drastically alter the look and feel of a standard platform and have it fully portray your own corporate identity, giving your trainees, customers, or employees a seamless learning experience with your course content.

Who Uses White Label Products?

White labeling is common across various industries and can apply to both physical products and digital services. So, we are not strictly speaking about SaaS solutions (Software as a service).

Startups and small businesses, retailers, e-commerce businesses, financial institutions, tech companies, hospitality businesses, healthcare providers, or other service providers (e.g., web designers, consultants, and freelancers) are examples of businesses utilizing white-label services.

Perhaps the most common use is by agencies, such as digital marketing agencies. These agencies often leverage white-label services to expand their service offerings without the need for extensive in-house resources.

Here are some white-labeling use case examples:

• White-Label Content for Social Media Management: Agencies can use pre-created content or social media management tools under their own branding to manage clients’ presence and social media marketing campaigns without creating everything from scratch.
  Examples: Hootsuite or SocialPilot.
• White-Label SEO Services: By partnering with a white-label SEO (Search Engine Optimization) provider, agencies can offer their clients SEO tools and services, including audits, keyword research, content creation, link building, and reporting.
  Examples: That!Company or Semify.
• White-Label Services for Project Management: White-label project management software offers reporting tools that allow agencies to provide their clients with customized dashboards that present campaign performance metrics, SEO insights, social media analytics, and more.
  Examples: project management tools like Asana or Monday.com.
• White-Label Software for Marketing Automation: This includes tools for white-label email marketing, CRM systems, and other automated marketing workflows that can be rebranded and presented as the agency’s own product or solution.
  Examples: Email marketing software like ActiveCampaign or marketing automation tools like SharpSpring.

Explore the best email marketing platforms for online courses here.

This list of examples is not exhaustive, but it should give you an idea of white-labeling and how it works. The same principles apply to most white-label SaaS platforms you find in the e-learning industry.

What are the Benefits of White Labeling?

Simply put, not only can you quickly and easily brand a white-label SaaS product, such as an online learning school, but you also benefit from a diverse set of built-in features and integrations.

You don’t have to worry about spending time and money on research or development. All you need to do is take the software and add your own branding.

Here is what you can expect to get from a white-label solution:

1. Lower development and maintenance costs: Avoid the high costs of creating and maintaining a platform from scratch.
2. Quick deployment and launch: Set up and launch your branded e-learning business quickly.
3. Fully branded experience: Reinforce your brand identity, customizing the platform with your logo, colors, and branding for a seamless user experience.
4. Access to premium features: Utilize advanced features such as real-time analytics and reporting, gamification, website-building functionality, and mobile compatibility.
5. High scalability: The platform can help your online school grow to accommodate increasing numbers of learners.
6. Ongoing customer support: Receive continuous technical support and updates from the provider.
7. Integration with other tools: Connect with CRM (like HubSpot), LMS, payment gateways, marketing tools like Google Analytics, and other applications.
8. User-friendly design: Benefit from an intuitive interface and engaging features for learners.
9. Robust data security: Enjoy strong data protection and compliance with regulations.

A white-label solution keeps your learners happier, as you directly provide them with a prepackaged solution they can instantly use to reach their learning goals.

Using a white-label elearning platform customized with your brand clearly saves you time and money. You would practically need to invest a huge amount of money, time, and human resources to build your own learning solution from scratch. Not to mention the time you would need to test and market the solution. An existing white-label learning management system is much more cost-effective.

Besides, what would you rather do? Focus on building a custom solution or focus on developing your core business?

Teachable vs Thinkific vs Kajabi vs LearnWorlds White Label

As you may know, not all e-learning platforms are created equally. Each platform serves a specific niche of course creators, entrepreneurs, or businesses.

All course platforms offer the capability to connect a custom domain name; it is almost an industry standard. White-label features begin by removing the mentions of the brand, for example, “Powered by…” or “Created with…” labels on the bottom of each page.

The main things you would be looking at in a white-label course platform sorted by importance would be:

• A custom domain
• Mentions of the brand
• Login branding
• Branded email notifications
• Design & customization capabilities (this varies from platform to platform)
• A native mobile app option

Teachable, Thinkific, Kajabi, and Learnworlds under the lens of white labeling completeness (comparable packages).

	Teachable	Thinkific	Kajabi	LearnWorlds
Custom Domain
Login Page (The platform’s name is not visible on the login page)
Social Media Login (The platform’s name is not visible in the social media logins)				Customer Brand
Footer Branding (The platform’s name can be removed from the footer of landing or course pages)
Email Notifications (from your domain e.g. support@youracademy.com instead of the platform)			Partially
API Availability	(Limited number of calls)		Limited (for certain integrations)
Option for Branded mobile apps		iOS & Android	iOS & Android	iOS & Android
Remove branding from UI (in case you want to resell the platform)

Teachable	Thinkific	Kajabi	LearnWorlds
Custom Domain
Login Page (The platform’s name is not visible on the login page)
Social Media Login (The platform’s name is not visible in the social media logins)
			Customer Brand
Footer Branding (The platform’s name can be removed from the footer of landing or course pages)
Highly customizable, modern player
Email Notifications (from your domain e.g. support@youracademy.com instead of the platform)
		Partially
API Availability
(Limited number of calls)		Limited (for certain integrations)
Option for Branded mobile apps
	iOS & Android	iOS & Android	iOS & Android
Remove branding from UI (in case you want to resell the platform)

While most platforms offer the basic white-labeling, when you get into the details, it is easy to identify a true white-label course platform.

When you don’t consider branding or white-labeling, all platforms offer unique features for an online course business, which makes each platform better for different audiences.

However, Teachable offers the least in terms of a white-label product. While it offers a school login, it prominently displays a Teachable login option.

And, during the login process, it redirects students to an unbranded login page bearing the platform’s name. This is a breach of the consistency principle we mentioned earlier.

This way, any sense of white labeling is lost. You might have paid top dollar to get a branded school – and still, during the first user interaction, the provider brand is exposed.

Another thing we go above and beyond here at LearnWorlds is that we have built a set of unique Social Logins and Single Sign-On to make it easier for your users to log in.

Those logins need to pass from a Social Account, which, by default, is branded. Those are branded under the platform you are using, but we go a step beyond to white-label them.

For example, Thinkific offers white labeling in the sign-in forms until someone clicks on a social login through Facebook or LinkedIn.

This is not only a white-label concern but also a privacy concern for your customers’ data. While they know your branding, they have suddenly jumped on a page mentioning a different company.

Similarly, emails sent by Teachable, Thinkific and Kajabi come from their own domain with a change in the sender’s name, making them not true white-labeled. If you can open an email and check the sender’s email to see @t.kajabimail.net, @m.teachable.com, and @notify.thinkific.com, this is not white-labeling.

Your students may be confused as to who the sender is, or worse, the emails you worked so hard to craft word by word may not reach their intended recipients. You can’t afford to risk that.

That’s not how we do things here at LearnWorlds. We want to provide you with the best white-label solution your brand can use.

For us, white-label schools mean no logos or links to anyone other than the company or organization itself. A true white-label LMS enables you to remove all vendor references, regardless of where they are located.

Learnworlds is one of the top course platforms and the only one providing an entirely white-label experience, for both desktop and mobile. As SaaS software, it has all the key features you need and even more!

LearnWorlds No-Code Website Builder

The powerful drag-and-drop LearnWorlds No-Code Website Builder enables you to design and customize your online school’s website just as easily and quickly without any technical skills.

Simply drag elements like headers, footers, images, text blocks, and widgets into place to create a professional-looking site that aligns with your own branding.

Use our Theme Explorer to choose from pre-designed color schemes and fonts. Customize your school’s typography and page layouts, and get the combination that works best for you!

LearnWorlds Mobile App Builder

The LearnWorlds Mobile App Builder is a premium white-label mobile learning app solution that puts your brand in the spotlight!

With our Mobile App Builder, you can fully customize and release your online school’s mobile app and provide it to your learners directly on Apple iOS or Google Android under your brand. Yes, it’s fully customizable, and it’s entirely yours!

You can choose your app’s name and icon and customize the colors, text, backgrounds, splash screens, and onboarding screens. This will allow you to provide your learners with a seamless mobile experience and boost their engagement on the go.

At LearnWorlds, we put you, the course creator, at the center of our focus. To offer the highest quality of service, we did a thorough analysis of our competition, examining several dozen courses delivered on the most prominent platforms to determine if they actually provide white-label courses.

It wasn’t hard to figure out that the courses weren’t really white-labeled after all.

Final Thoughts

Your brand is one of your company’s most valuable assets. Whether you have an established online business or are building one, you should protect and nurture it. If you’re looking for the best white-label software solution, then you should look for a platform that really gets the job done, and meets your specific needs.

Ready to build your own online course business with your rules and your branding?

Try LearnWorlds now with a 30-day free trial. No credit card is needed, and no strings attached. Plus, most of our features are available, so you can get the full LearnWorlds experience!

*The information for this article was updated in June 2024. We encourage you to test our claims yourself and decide which is the right option for you*

The post The Best White-Label Online Course Platform for Elearning Businesses appeared first on LearnWorlds.

Customer training is a hot topic among businesses, especially those offering SaaS or complex products. Also referred to as customer education, this type of training focuses on customers only, empowering them to leverage your product to its full potential.

As we’ll explain further in this post, this comes with several benefits both for the customers and the business.

Whether you’re considering offering customer training for the first time or looking for tips to perfect your strategy, you’ve come to the right place.

In this blog post, we’ll explore what customer training is (and what it isn’t!), its benefits, and a quick guide for successful implementation.

What is Customer Training?

Customer training is a combination of initiatives designed to help customers learn how to use a product. For example, a customer training strategy can include training courses, a knowledge base with learning material, on-demand or live webinars, and personalized or group calls with customer success agents. It’s usually part of a customer enablement strategy.

What does learning how to use a product entail?

learn all product use cases
discover all available features
navigate and use the product with confidence
troubleshoot minor issues

Of course, learning about all available features and use cases does not mean the customer will leverage all of them. But it’s important that they know they exist so they can choose whether to use these functionalities. In fact, low feature discovery and adoption rates are problems you can overcome with a customer training program.

As for troubleshooting, customer training does not aim to create product specialists but confident users who feel comfortable “playing around” with the product and who also have access to material that helps them overcome roadblocks when using the product.

Offering a certificate at the end of a full-fledged customer training course is a common practice among SaaS companies, and all the more so by popular tools with wide application in the workplace. The certificate is usually awarded following the successful completion of an exam.

What customer training is not:

product training
customer onboarding

Let us be more specific:

While customer training offers, by definition, some type of product training, the latter is usually a type of employee training – especially for employees who are heavily involved either in product development or customer support.
Product training goes into deep technical details about the product that the average customer doesn’t need to learn.

Customer onboarding has a more narrow application and mostly concerns helping new customers set up your product rather than exploring it in full, eg, configuring basic settings, migrating data from another tool, etc.
So, you could say that onboarding is the first phase of customer training, where the customer receives support to get started with your product.

Benefits of Customer Training

Customer training is essential to a customer success strategy as it massively improves the customer experience in the after-purchase stages.

An effective customer training program is beneficial for the customer and the business alike in the following ways:

• Improve feature / product adoption: customers discover and learn how to use product features.
• Enhance user experience: customers navigate the product with ease and confidence.
• Accelerate time to value: reduce the time it takes for customers to discover and fully leverage your product’s capabilities.
• Increase customer satisfaction: being able to enjoy and utilize a product to its fullest increases CSAT scores.
• Boost customer retention rates: customers are more likely to stay loyal to a useful product and a company that proactively addresses their needs.
• Prevent early customer churn: it’s not uncommon for customers who don’t get immediate value out of a product to change to a competitive one.
• Build trust and customer loyalty: deploying a customer training program is active proof that you invest in customer experience and respect your customers – and they appreciate that!
• Increased perceived value and authority: offering training material elevates the value of your product in your customers’ eyes.
• Boost brand image & messaging: a customer training program enables you to reinforce and establish your brand.
• Facilitate sales, upselling & cross-selling: as customers discover more use cases and build trust in your company, they’re more likely to buy more from you.
• Boost renewal rates: customers who have found true value and incorporated your SaaS product into their lives are more likely to renew their subscription.
• Reduce customer support tickets: customers who have access to learning resources are less likely to reach out to customer support.
• Extend customer lifecycle: customers will stay with your company longer since customer training enables them not only to use your product best but also helps you stay top of mind through communications and events.
• Increase customer lifetime value (CLV): customers will buy more products and subscribe to higher plans if they feel confident about the usability of your product.
• Communicate new features, products, and more: a customer education program enables you to maintain an open line of communication.
• Drive business growth: as a result of all the above, your company should be able to stay financially healthy and keep growing.

Actually, offering a customer education program works to your benefit before a prospective customer even signs up.

Having a program in place can be used as an additional selling point for your salespeople, increasing the perceived value of the product and demonstrating a commitment to proactively meeting customers’ needs – two things which can only help close a sale faster.

A How-To Guide for a Successful Customer Training Strategy: 12 Tips for Success

Customer training is key to happy, loyal customers. Here’s how to implement an effective customer training strategy, step by step:

Identify Training Needs

Before you start building customer education content, you need to be clear about your customers’ training needs. Although content like setup guides is always useful, you want to make sure you don’t leave out other resources your customers need.

Some ways to uncover training needs:

• Use heat maps to monitor user activity when navigating the product
• Analyze customer support tickets to identity recurring questions & issues
• Send out feedback surveys to customers

Align With Business Goals

Set business goals and metrics that will help you focus your efforts on what you hope to achieve and later measure the effectiveness of your program. A tried-and-tested method for goal setting is the SMART methodology (all parameters should apply):

• Specific. A goal should be as specific as possible. Eg, instead of thinking about “boosting revenue,” which is a rather vague and broad goal that involves several KPIs, you could plan for “decreasing incoming support tickets.”
• Measurable. Set a number to measure the goal against, eg “decreasing incoming support tickets by 5%”
• Attainable. The goal must be realistic. For example, don’t set a goal of “decreasing incoming support tickets by 10% in two months” because then you’re just setting yourself up for failure.
• Relevant. The goal should be relevant to your initiative. For example, don’t set a goal relevant to employee performance.
• Time-bound. Set a (realistic) timeframe within to achieve the goal.

Create Structured Learning Paths

As you build your program, make sure it progresses in a way that learners can follow through, eg., by moving from basic settings to more advanced features and use cases. Depending on the complexity of your product, you can also organize your courses per feature or use case.

Invest in a Learning Management System (LMS)

A Learning Management System can help you deploy customer training at a scale, organize live webinars, and offer your training resources all from one platform. An LMS will also enable you to optimize your workflow with user management and automations and bulk actions. It’s an excellent solution to facilitate a tech-touch customer onboarding strategy.

LearnWorlds is a lightweight LMS that stands out in the eLearning market as a top customer education platform. LearnWorlds is easy to use both for admins and learners with a clean User Interface that has been recently updated for even greater efficiency and intuitiveness.

It’s also SCORM compliant, supports different content formats (audio, video, and text content), and the ability to add interactions. It additionally offers integrations with third party tools, including video conferencing tools, Hubspot, and marketing/eCommerce tools.

With LearnWorlds, you can build multiple schools and not only customize but also brand them as you wish to further reinforce your brand.

A key differentiator of our platform? LearnWorlds features an intuitive website builder with pre-made, customizable templates, so you can build public-facing training academies in a heartbeat and with amazing design options!

Utilize Microlearning

Definitely favorite microlearning over long-form courses. Customers need access to easily digestible resources that give them the information they need when they need it – and smaller modules fit the bill perfectly without causing unnecessary mental strain.

Make it Mobile-Friendly

Training content should be easy to navigate through, just like scrolling on social media. That’s why it’s essential to choose a mobile-friendly platform or, better yet, one that enables you to launch your own mobile app.

Offer Diverse Material

Avoid sticking to one type of content, as this does not help to impart knowledge successfully. It’s not only because learning preferences among your customers will vary – you should also take into account factors like what you want customers to learn, when and how you expect them to access the training material, and more.

For example, for more comprehensive learning, you can offer video tutorials, self-paced courses, and webinars. You can even include case studies for inspiration.

Setup guides & user manuals are also very useful for customer onboarding. Quizzes are another must-have addition to measure learner progress, allow for self-evaluation, and reinforce learning.

You should also add interactive elements, such as:

• Live training sessions to address questions in real-time
• A community of learners
• Simulations as fun games that enhance learning

Use gamification techniques, even simple ones like badges, to increase motivation.

Offer a Certificate

Offering a certificate can do wonders in terms of learner engagement and motivation, plus it adds credibility to your product. Successful learners can showcase their certificate as an additional asset to their resume, which can justify putting a price tag on your training course.

Use Your Branding

Customer training can also be viewed as a marketing activity. By offering training material and organizing online events to demonstrate your product and connect with your customers, you’re building your brand.

Therefore, it’s important to let your brand shine by using white-labeled hosting platforms and using your brand colors and consistent messaging across all your customer training activities.

Include Feedback Surveys

Feedback surveys are an essential and easy addition to measure customer engagement and collect feedback. Send them out via email or your training platform to learn how customers view your customer education efforts and make suggestions for improvements.

Integrate Training With Customer Support

Customer training shouldn’t be limited to a learning experience in the strict sense of the word. You should view customer training as part of your larger customer support offerings, so opportunities for customer education should be plenty and available all around, eg., via your customer support team and customer success managers, or a knowledge base.

Monitor the Results & Optimize

Whether through feedback surveys, LMS reports, or business KPIs, make sure you have planned for a couple of ways and data sources to measure whether customer training has the desired impact and how customers feel about it.

LearnWorlds as the Optimal Solution for Customer Training

Build stronger customer relationships and keep your customers close by offering the support and educational resources they need. Maintaining a financially robust business and a strong brand requires continuous effort – and customer training contributes to both.

LearnWorlds is an award-winning LMS that covers all your customer training needs. Try LearnWorlds now with a 30-day free trial!

The post What Is Customer Training? Definition, Benefits, And A Quick How-To Guide appeared first on LearnWorlds.

This year, we brought you a transformative experience designed to elevate course creation, enhance learning experiences, and streamline educator workflows.

Discover our latest innovations and take a step towards hassle-free administration.

Why You Should Watch it

Our event is tailored for administrators and school owners who strive for operational excellence and seek innovative solutions to simplify their daily tasks while boosting current performance & expanding their knowledge business.

Whether you’re looking to expand your audience reach, enhance the learning experience for your students, or streamline your workflow, this event is for you.

Here’s a Sneak Peek at What we’ll be Unveiling

Expand | Go global, reach diverse audiences, and ensure compliance

• Multiple Schools: Serve multiple audiences through different schools under one account.
• Stripe Tax Integration: Sell internationally with automatic and compliant tax management.
• Weglot Integration: Enter new geographic markets by translating your site and interface into 107+ languages effortlessly.
• AccessiBe Integration: Meet the needs of diverse audiences, enabling accessibility, inclusivity, and compliance.
• OpenID Connect: Comply with your organization’s security requirements by authenticating school users with your identity provider.

Improve | Drive better results through enhanced conversion and engagement

• Marketing Automations: Seamlessly trigger events from your site and school to Facebook, Mixpanel, and Google Tag Manager to inform lead and learner flow improvements.
• Course Catalog Enhancement: Increase course page performance by highlighting specific offerings and improving their discoverability.
• Inline Sign-In Forms: Introduce sign-in forms on the pages where your visitors are, streamlining registration and login flows.
• PowerPoint Learning Activity: Deliver your content in a familiar format, leveraging existing materials without reinventing the wheel.
• Connected & Personalized Mobile Experience: Amplify the mobile experience with visibility and access features available on the web.
• Community Enhancement: Engage learners in various community spaces, on the web & mobile, with greater interaction functionality.

Optimize | Streamline administrative tasks to focus on what matters most

• New UI: Boost your productivity with our streamlined, easy-to-navigate interface.
• Content Syncing: Reduce effort by simultaneously updating content across all schools and courses.
• Training Matrix: Make informed decisions and improve content for user groups & segments with faster user progress analytics.
• Course Categories Enhancement: Manage a large number of courses more effectively.
• Mobile App Administration: Strengthen your mobile app with enhanced security and enjoy a streamlined push notifications setup.

Join the New Era of eLearning Management

LearnWorlds is dedicated to making your school better every day. Our commitment to innovation and user-centric design ensures you have the tools you need to grow confidently and efficiently.

Don’t miss out on this opportunity to transform your eLearning platform with the latest advancements from LearnWorlds.

Witness firsthand how our new features can empower you to simplify, streamline, and succeed in your educational endeavors.

This event is not just about showcasing new features but about empowering you to lead the education evolution.

Get ready to dive into innovation with LearnWorlds!

The post Dive into Innovation: Join Us at LearnWorlds’ Big Annual Product Bash! appeared first on LearnWorlds.

From schools and universities to corporate training programs and government agencies, the use of LMS platforms has revolutionized the approach to teaching and learning. The demand for online and blended learning is growing rapidly, as is the size of the LMS market, which is expected to reach 69.6 billion by 2030.

Because of this, understanding the role and benefits of an LMS becomes essential, especially for educators and online instructors. This article explains what an LMS is, its benefits and different types, and how you can choose the right one for your business!
P.S. If you are looking for an LMS, check out our list of the best Learning Management Systems in the market.

What is a Learning Management System (LMS)?

An LMS is a tool that facilitates the administration, documentation, tracking, reporting, and delivery of educational courses or training programs. It is used widely in the eLearning industry and is a great management and distribution vehicle for learning programs across various sectors.

LMSs support synchronous (live) and asynchronous (self-paced) learning, providing tools for creating interactive content, conducting assessments, and monitoring learner progress. This technology has become essential in modern education and training, enabling efficient and effective learning experiences tailored to the needs of diverse users.

Use cases of learning management systems

The role and functions of LMS software vary depending on the learning goals of the instructor or company that is using it, and ultimately the industry they are in.

These are the most common categories of individuals and organizations that utilize an LMS:

Schools / Academic Institutions

A school or any other academic or learning institution uses an LMS to help teaching professionals assign online learning, share educational resources and materials (assessments, ebooks, quizzes), and manage student grades.
In many cases, it aids the education management of a K-12 school, as it can monitor student enrollments, keep records up-to-date, store students’ information, including their contact details, and track learner progress.

Virtual and Elearning-based Learning Associations

Online institutions such as LinkedIn Learning, Udemy, and Khan Academy allow people to grow their skills through online courses and professional development programs. These are not considered free LMSs but learning marketplaces.

Corporate Training Departments

Small businesses, medium-sized companies, and large enterprises that want to offer employees an easily accessible and standardized learning environment as a training solution where they learn and grow at their own pace purchase LMSs.
A Corporate Learning Management System (LMS) can streamline the training management process, helping you build an online corporate training program that covers your training needs. It can also make the onboarding process for new employees a lot easier.

Nonprofit Organizations

Nonprofit organizations often don’t have the appropriate resources to train volunteers effectively. Using an LMS as a training platform can help standardize the training process and make it available and accessible to all internal stakeholders.
Nonprofits also leverage LMS systems to sell online courses as an additional revenue source to support their mission.

Content Providers

Content providers create training content, promote it, and sell it. With the right LMS that offers multiple monetization options, any course instructor can create, manage, and sell educational content to those interested in boosting their knowledge or skills in any field.

Wholesale Companies

An LMS can keep distributors, resellers, and internal sales teams up-to-date with the latest products and promotions. It also enables collaborative learning among internal (existing employees or new hires) and external stakeholders (learners) through tutorials, webinars, and other collaboration tools and interactive learning activities.

Why use a learning management system?

With an LMS, you can plan, manage, and deliver training content for different purposes depending on who you are or who you represent. You can also use it to track online training initiatives.

These purposes may serve different functions in any of these settings:

Educational institutions: An LMS offers an open, user-friendly, and flexible learning environment that creates personalized learning paths for students, delivers online course modules, and even supplements real-time in-class instruction. This works as part of a blended learning setting where face-to-face instruction is still offered at schools, colleges, and universities.

Corporate training: HR resources administration initiatives in an organization use an LMS as a training tool. It can be part of talent management or the onboarding process, employee training, partner training, member training, compliance training, and sometimes sales enablement. The most prominent industries include healthcare/medicine, sales/marketing, software, and tech.

Customer training: Some companies want to educate customers on how to use their products in addition to educating their staff. These companies use an LMS to allow their customers to learn about their product or service—what they sell and how it works. This reduces support calls and increases engagement and product satisfaction.

Extended enterprise training: Similar to what they do for their customers, companies offer online training resources to external sales channels, partners, and franchisees.

Freelancing: LMSs are also used by people who want to monetize knowledge. They create and sell online courses by teaching what they know, establishing a viable or additional source of income as freelance online instructors. These guys or gals are also known as edupreneurs.

As you can see, an LMS can carry out all of these activities and be used in different ways to achieve a unique outcome. It sounds like the ultimate multi-tool!

The benefits of using an LMS

Using an LMS has its advantages, but this depends much on the features it offers. Every LMS is different because of what it can do for you.

According to the Encyclopedia of Distributed Learning, the six elements that make up the LMS concept are interoperability, accessibility, reusability, durability, maintenance ability, and adaptability.

So, generally, every LMS can:

• Provide access to learning material on the go.
• Offer flexibility in individual learning pathways.
• Offer easy and fair evaluation based on attendance and assessment.
• Use many learning materials (text – PDF, image, audio, video, templates, etc).
• Support elearning materials from one or various sources (SCORM, xAPI, AICC, LTI, Cmi5).
• Track progress and provide an analysis of user learning.
• Measure learning impact and performance success.
• Automate the learning process.

Diving into more specifics, though, it can do all of the following for learners, businesses, and schools:

LMS benefits for learners

• Ensure they’ve been delivered and are up-to-date with required training.
• Make formal and informal learning easily accessible.
• Attain the skills and knowledge required to develop professionally.
• Boost workplace productivity through the boost of performance.

LMS benefits for businesses

• Reduce learning and development costs.
• Decrease training time and improve productivity and overall performance (workers, consumers, and external partners).
• Engage and expand to diverse learning audiences.
• Organize training resources from one central location.
• Assess learner progress and corporate performance.
• Measure knowledge retention.

LMS benefits for schools/educational institutions

• Track the time it takes students to complete assessments.
• Manage multiple classes or groups with assignments, scorings, and data tracking using only one tool.
• Incorporate more interactive elements into your learning programs.
• Introduce ways to communicate with each other and the instructor, saving valuable time.

What are the different types of LMSs?

Even though an LMS can do many great things, not every LMS can do everything. There are many categories of LMSs because each specializes in certain aspect(s) or seems to serve a specific purpose better than others.

LMSs differ in terms of:

• Deployment type
• Pricing
• Licensing
• Specifications
• Customer types

The following table gives you a quick overview of the different types of LMSs available.

Certainly! Here’s the table with the provided data, formatted according to your template:

But let’s explore these in more detail.

Deployment type

Open Source: An open-source learning management system (aka open source LMS) is the free version of an LMS in which the source code is open and free for anyone to use and adapt to their specifications.

Commercial:

• Cloud-based (SaaS) or hosted: A cloud-based platform like LearnWorlds is an LMS where the vendor hosts all data, programs, and applications on its server. No installation is required, updates are automatic, and the vendor offers support services. LearnWorlds also enables mobile learning (aka learning on the go) through its powerful Mobile App Builder.
• Self-hosted: Self-hosted LMS is an installed LMS. In this case, the customer purchases a license and installs and maintains the LMS on their server. The vendor here doesn’t offer support services, and it’s up to the IT team/department to maintain the platform and make upgrades.

Desktop Application: This is an LMS that works as a desktop application. Some desktop apps also work on smart devices, which can facilitate team collaboration, but not every LMS offers this option.
Mobile Application: An LMS that is accessible on smartphone devices and you can upload learning content while on the go.

Custom-built: A custom-built LMS is a tailor-made system built and maintained by a team of developers employed or contracted by your company.

Industry-specific: An LMS developed for a specific industry hosts training assets such as certifications, training activities, or games related to industry-specific skills and knowledge.

Pricing model

Pay per active user: you pay for each active user during each payment circle.

Pay per learner: you pay for the number of learners regardless of their online/offline status.

Pay as you go: you pay for what you use – the number of users and what courses they take.

License fee/subscription: you pay a monthly or yearly license fee to use the system.

Licensing

Free License: Free license LMS is usually an open-source system. Although this is a free LMS, it has an added expense, which goes directly to the programmer or the IT team you hire to work the code and any additional plugins for you.

Paid License: Paid LMSs require a monthly or yearly fee to use. While most systems work on subscription (recurring payments), some may offer the option to buy it upfront with a one-time payment.

Specification

Not every LMS supports the same elearning formats. To keep up with portability and the eLearning standards, some LMSs support one (or more) of the following formats:

• SCORM (1.2/2004): The SCORM standard helps authoring tools communicate with your LMS. It allows content creation and formatting to be supported by the entire platform.
• Tin Can API/xAPI: Tin Can API or xAPI is an elearning software specification allowing learning systems and content to communicate. The learning experiences it records from this communication are saved to the Learning Record Store (LRS).
• AICC: The AICC is the first elearning standard developed by the aviation industry. Its job is to allow the LMS and elearning content to communicate via HAC protocols and HTML.
• LTI: Learning Tools operability is a standard developed by the IMS Global Learning Consortium for remote apps. It is most suitable for higher education and academia.
• CMI-5: CMI-5 is the newest standard for LMSs and AICC’s successor. It has all the capabilities of SCORM and xAPI.

These formats allow you to import the same content into a different standards-compliant LMS. For an LMS to stay current in the market, it needs to be able to support any of these eLearning standards. Looking out for these when investing in an LMS vendor is important.

Customer type

An LMS may differ in terms of its target audience too. So it may specifically be for Enterprise training – targeting enterprises and other organizations (Partner LMS/Enterprise LMS), Corporate training – targeting businesses and corporations (Corporate LMS), or Academic education– targeting educational institutions or schools (Academic LMS).

Key Differences Between LMS vs. LCMS, LXP, and LRS

Educational technology, as we know it today, also features a variety of platforms designed to support different aspects of learning and content management.

So, apart from the LMS, you might have also read or heard about:

• LCMS (Learning Content Management System)
• LXP (Learning Experience Platform)
• LRS (Learning Record Store)

The table below lists the key differences between these systems and explains each’s purpose, primary focus, users, and key features.

LCMS (Learning Content Management System)

An LCMS focuses on creating, storing, managing, and delivering learning content. It is a web-based portal that enables instructional designers and content creators to develop, reuse, and manage learning materials more efficiently in a collaborative environment.

LXP (Learning Experience Platform)

An LXP is a learner-centric platform that focuses on delivering personalized learning experiences. It aggregates content from multiple sources and uses AI to recommend learning paths and resources tailored to individual learners.

LRS (Learning Record Store)

An LRS is a specialized database designed to store and retrieve learning records. It works with the Experience API (xAPI) to track and record learning activities across multiple platforms and contexts.

Understanding these distinctions can help you choose the right learning management tool for your business or organization.

How do learning management systems work?

Every LMS is different and packed with unique capabilities.
Some LMS platforms offer built-in course authoring tools that help you produce training content. In contrast, others don’t and can only assist you in other aspects, like managing and distributing training materials.

Using an LMS, you can upload these training materials – also known as ‘training assets’ to the learning base of the system. In this online learning environment that you create, remote learners can access your course content from their desktop or mobile devices.

The Essential LMS Features

LMSs have advanced and expanded their toolkit in ways that were impossible a decade ago. Today, an LMS comes with a different set of features and capabilities.

For an LMS to get the title of LMS, it needs to have the following three basic features:

• User management : managing the role of academy staff e.g. the instructor, teacher, tutor, or manager (see user custom roles).
• Storage and distribution : keeping important information such as training resources safe and distributing content to those eligible to access it.
• Monitoring and assessment : tracking and measuring each learner’s progress and performance.

On top of these, there are also advanced LMS features that are considered to be game-changers. These are the following:

• Content & Course Management : Any LMS can also be equipped to create and manage course materials and learning content.
• Gamification : Gamification features include progress bar points, flashcards, badges/achievements, and actual games that are important for boosting learner engagement. LMSs that offer gamification have an added advantage over others.
• Reporting and Analytics : With this feature, you can generate insightful data on who and how is using the system, looking into key training metrics like learner progress and course completion rates.
• Social Learning : The ability to communicate in a social environment and exchange ideas and opinions is essential in learning. LMSs that offer social learning features like a dedicated learning community, discussion forums, and instant messaging are more advanced than others.
• Support Services : Support has a huge role to play in an LMS. If it is inadequate or not there when you need it, you won’t be able to carry out your tasks effectively or use the software to its fullest potential.
• Instructor-Led Training Classroom : A key feature for virtual classroom-based classes especially for schools or academic institutions.
• Mobile Learning : The ability to offer learning on the go via a mobile app where learners can access training courses 24/7.
• Intuitive User Interface : A friendly and easy-to-use user interface creates a positive user experience and is important for non-tech-savvy learners and users new to using eLearning technology.
• Certification : Offering certificates is a must-have feature for learners who want to get certified in their career field and companies that want to provide such an opportunity to their employees.
• E-commerce : Not every LMS offers an e-commerce option allowing users to transact and sell digital products.
• Integrations : An LMS should be able to integrate with third-party tools that allow data to roam freely and synchronized, offering more automation in terms of productivity, monetization, administration, and e-commerce.
• Localization : The ability to offer multi-language support that suits the needs of people based outside the LMS vendor’s origin country.
• White Labelling : The white labeling option allows you to remove the LMS vendor’s logo and add your own on your website host address URL and your homepage. A truly white-label option though gives you much more than the majority of LMSs can.
• Security : An LMS must be able to provide you with intellectual property protection that helps to secure your content, user information, and other sensitive data, but not every LMS can offer it.

While in the old days, it would have been impossible for an LMS to author, create, and sell learning content and activities and keep your content secure, some online learning platforms, including LearnWorlds allow you to do so.

So, an LMS’s capabilities largely depend on whether or not it comes with such important features. Some LMSs can manage and deliver training content, while others can help you create and sell training.

What to Pay Attention to When Choosing an LMS?

If you are searching for an LMS solution, ensure you know what you are looking for regarding features, capabilities, and support and have a rough estimate of how much you are willing to invest in it. This should help you align the LMS vendor’s strengths with your training objectives and budget.

How much does a learning management system cost?

While there are many different pricing models, the price of an LMS may range depending on the type of LMS you choose and how many seats you need. The pricing is important because it determines an expense you set for yourself – your course business or on behalf of the organization you work for or represent.

How to choose a learning management system?

The first step is deciding what type of LMS you need. Should it be cloud-based or desktop-based? Currently, the cloud-based LMS is the most popular choice.
That’s because of the following:

• Higher adoption rates
• Lower upfront costs
• Zero maintenance/upgrades of software
• Easier integrations

These elements show that a cloud LMS is more cost-effective than a desktop one.
Also, make sure you further distinguish your options. For example, are you looking for a corporate LMS or academic LMS? What are your prerequisites and what are your needs?

Look carefully into the features it offers and its capabilities and match them to your own needs, in the same way you’d when buying a smartphone or laptop.

Finally, make sure you try out free demos and trials.

What are some examples of learning management systems?

Because of their prevailing features and capabilities, some LMSs are better suited for academic, corporate, or enterprise LMSs.
Check out some examples for each.
Examples of academic LMS:

• Google Classroom
• D2L Brightspace
• Blackboard Learn
• Schoology

Examples of corporate LMS:

• Paylocity
• Seismic Learning
• Docebo
• 360Learning

*As seen on the G2 list of Corporate LMS.

Examples of enterprise LMS:

• Adobe Captivate Prime
• TalentLMS
• Stream LXP from the Learning Pool
• LearnUpon LMS

*As seen on the eLearning Industry list of top Extended Enterprise LMS.

Top Online Learning Platforms:

• LearnWorlds
• Udemy
• TalentLMS
• Thinkific

*As seen on the G2 ratings on user satisfaction.

Take these LMS examples as an indication of the wealth of options available, but make sure you choose the one best suited to your needs.

Looking for the Best LMS for Your Business?

An LMS is an important component of online learning. As you can see, it is much more than just an e-learning platform for creating and delivering online education.

As education moves from traditional learning, online learning becomes part of a larger knowledge-based society. This rising trend encourages new businesses, coaches, and trainers to search for cost-effective solutions that improve productivity, provide effective training, and ensure performance.
So, why not use an LMS that can do all of that?
Start your journey with a top-notch LMS platform like LearnWorlds. Try it for free with a 30-day trial!

The post What is an LMS (Learning Management System)? appeared first on LearnWorlds.

Once you close a sale, the first action item on your list is to enable customers to leverage the full capabilities of your product or service. One way to achieve this is through customer enablement or onboarding.

Customer onboarding is not just a matter of first impressions – it’s part of meeting customer expectations and delivering a smooth customer experience.

With a customer onboarding process in place, new customers will enter the post-purchase phase of the customer journey feeling supported. They will have all the resources they need to master the product’s features and discover use cases they hadn’t realized existed.

A successful customer onboarding experience can help:

reduce time to value
promote feature/product adoption
increase customer satisfaction, and
lower customer churn rates.

This sounds good, in theory. In practice, onboarding new clients is not always smooth sailing and the results are not as anticipated.

In this post, we’ll explore the 7 most common client onboarding challenges and how incorporating a Learning Management System (LMS) into your strategy can help you overcome them.

7 Customer Onboarding Challenges & How an LMS Can Help

Customer onboarding is your chance to successfully meet customer needs and pave the way to much-desired customer retention. A customer education LMS will help you streamline, scale, and monitor customer onboarding.

With rich functionalities and automations, an LMS is the ultimate solution to overcome these 7 most common customer onboarding challenges:

This is a problem all too common among SaaS businesses – your product has (too) many features and capabilities. And that comes at the cost of a learning curve that hinders feature adoption.

Did you know that 86% of customers say that they would be more likely to stay loyal to a business if they knew that they would have access to educational and welcoming onboarding content post-sale?

Therefore, you must find a way to help your customers discover your product and realize its value before they give up on it.

How an LMS can help: Using an LMS, you can offer a wide range of useful training content for new users and even build structured modules, thus providing a comprehensive customer onboarding experience with all the resources they need.

From step-by-step walkthrough tutorials and written guides to live training sessions and webinars, an LMS can help you deliver real-time and asynchronous onboarding support, combining them as needed.

Our advice: choose an LMS with a built-in AI tool to create, refine, or repurpose content. This will save time, money, and human resources, and give you the flexibility to create diverse content fast, whenever needed.

Help customers discover top features and use cases for them by adding qualification questions upon sign-up. Segment customers and launch targeted email campaigns with product tutorials, tips, and resources.

As your customer base expands, your customer support team or customer success managers might become overwhelmed and not reply in a timely manner. This impedes effective onboarding and frustrates customers.

The solution is a tech-touch customer onboarding strategy that will relieve the workload of your customer support teams while empowering customers.

How an LMS can help: An LMS can take self-service onboarding to a new level by becoming a comprehensive knowledge base with documentation, FAQs, community forums, and guides your customers can access 24/7. Eventually, the number of incoming tickets will decrease, eliminating the need to hire new staff and lowering customer support costs even as your company grows.

Chatbots are another essential addition to enabling self-service, as they can reply to and solve simple queries in real-time.

Customer churn during onboarding is not uncommon. A welcome email with a couple of links to your training resources is not always enough to turn new users into customers.

Consistent and direct communication, as well as a well-structured onboarding strategy, are key to establishing customer relationships and preventing early-stage customer churn.

How an LMS can help: An LMS allows you to deploy training courses with personalized learning paths and keep customers engaged throughout the process, offering a positive user experience.

For example, you can offer your course on a mobile app and send in-app notifications and learning reminders. Plus, with game mechanics like badges and milestones, you can keep customers hooked during the process. Consider offering a certificate to further motivate them to finish their training.

Before building user onboarding material, it’s important to understand customer expectations. Build detailed ICPs, examine your product’s position in the market and how it differentiates from your competitors, and analyze customer support tickets for common queries. Some will still abandon the product, so make sure to add a customer exit survey to understand what went wrong.

Having a broad customer base makes it difficult to segment customers and personalize the onboarding experience. Customers may come from different industries or company sizes, or they may plan to use your product in different ways. Some might need basic features, while others more advanced ones.

How an LMS can help: An LMS allows you to create customer segments and groups based on the customers’ common characteristics and automate workflows for easier user management and administration. You can personalize their experience by creating different learning environments and personalizing welcome screens and your messaging.

Integrate your LMS with your CRM to create personas and segment customers based on these personas. Identifying common characteristics and pain points will help you create more targeted training material.

Operating on a global level imposes similar and even harder challenges than having a diverse client base since, in this case, you have to address scalability challenges (catering to a large customer base), language barriers, and cultural differences.

How an LMS can help: A Learning Management System helps you deploy training on a large scale with content that is available online and asynchronously, reducing the need for one-to-one support. Most LMSs support several languages to cater to the needs of larger organizations, while built-in AI tools facilitate content translation.

Use a translation solution, like Weglot, that you can seamlessly connect with your LearnWorlds school to transform your training programs into dynamic, multilingual learning experiences.

Most companies offer some type of onboarding material – usually a knowledge base with support articles or video tutorials on their YouTube channel, etc.
The problem is that, in most cases, it’s hard to understand how customers respond to these resources and whether they effectively meet customer education needs.

How an LMS can help: An LMS helps you put together your onboarding material in one place and monitor how customers interact with it. It offers built-in solutions, like survey builders, to collect customer feedback and ask follow-up questions.

An LMS will also provide accurate metrics with autogenerated, customizable reports. You can monitor anything from course completion rates and certificates issued to engagement with specific modules.

Monitor learner progress throughout the process and set up an automation to re-engage users who show signs of abandoning the onboarding course.

Your product team is on a roll, developing and releasing new features every few months. While this is great news, it can make it harder for your client-facing teams to keep up and also for you to update your knowledge bases.

How an LMS can help: With an LMS, you can ensure your customer-facing teams, from sales to customer support and success teams, are up to speed with all product updates. You can easily create and share new training material to their existing courses.

Similarly, you can update your knowledge hub, so customers always have fresh information.

Send automated notifications to users about new updates and the availability of related training to ensure they are always informed.

Customer Onboarding Complete – What’s Next?

Congratulations on deploying a customer onboarding program! Next, don’t forget to collect and act on customer feedback, whether it concerns your product, onboarding process, or resource availability. Offering rewards can also boost customer loyalty and help you create repeat customers.

A Learning Management System like LearnWorlds allows you to offer smooth customer onboarding experiences that engage customers and boost loyalty. Explore features like our AI assistant, built-in content authoring, rich integrations, branding, reporting, automations, assessment, survey and certificate builders, user tagging and segmentation, and many more!

Start your 30-day free trial now to see how LearnWorlds can transform your customer training once and for all.

Further reading you might find interesting:

• What is an LMS (Learning Management System)?
• The 19 Best Learning Management Systems
• 10 Best Customer Education Platforms
• Customer Enablement: Why It Matters & Best Practices for Successful Implementation
• Product Knowledge Training 101: How to Deploy an Effective Program
• Customer Onboarding Strategies: Why Tech-Touch is the Best Option

The post 7 Customer Onboarding Challenges and How an LMS Can Beat Them appeared first on LearnWorlds.

Knowledge is the most valuable resource we possess. The thirst for learning has fueled the rise of knowledge entrepreneurs.

Whether you are a blogger, vlogger, educator, or creator, people seek out your knowledge and value it by spending time engaging with your content. The time has come to leverage your expertise by selling it.

LearnWorlds enables creators to package their knowledge as an online course, coaching, or digital product and sell it to their audience. Start monetizing your knowledge with a 30-day free trial of LearnWorlds:

What is Knowledge?

Knowledge is an awareness of facts, a familiarity with individuals and situations, or a practical skill. (Wikipedia)

Knowledge vs. Information vs. Data

But, you might ask, what is the difference between knowledge, information, and data?

The following are simplified definitions of the three concepts based on the Oxford Dictionary:

• Data are facts and statistics. These are the building blocks of knowledge.
• Information is learned or provided facts. It is data we collect or learn from others.
• Knowledge is the collection of data or information in a meaningful sequence. In this case, it leads to understanding and the ability to use it to provide value.

The pyramid of Knowledge. Knowledge is on top, the middle layer is Information and Data sits on the bottom.

How to Monetize Your Knowledge & Expertise

Knowledge is a valuable resource and can only be acquired through rigorous studying, practicing, and collecting information. Selling knowledge is lucrative and can be a very profitable business.

Having the expert knowledge (or know-how) that others seek can be packaged as an expensive digital product or training program.

Here are different ways you can profit from your expertise:

• Online Courses / Training
• Community & Membership Sites
• Coaching
• Consulting
• Newsletters
• Books / Ebooks
• Podcasts
• Video
• Tutorials
• Templates
• Events & Webinars

Online Courses

If you want to earn a high income from home, online courses are one of the best ways. Whether you’re a teacher, accountant, doctor, or someone who loves the topic they are an expert on, online courses can easily be your profitable way to earn an income on the side of whatever else you do.

Online learning is highly valued, and the trick is to deliver knowledge interestingly and help your students achieve the promised results. Premium courses offer difficult-to-find knowledge or use an instructor-led approach like one-on-one or group live lessons to deliver impactful results.

P.S.: LearnWorlds is the best option for selling online courses, coaching, and training to your audience:

Corporate Training

A more advanced form of course is selling corporate training. Companies often pay for employee training from external experts.

An external expert is a subject-matter-expert who sells their expert knowledge. In this case, your target audience is corporations looking for digital transformation, upskilling, or reskilling employees.

Community & Membership Sites

Membership sites are best suited for continuous education and a sense of community. They are for highly engaged learners who come back for more.

Platforms such as WordPress offer membership plug-ins that help you sell access to members of your site. Squarespace, Wix, and other website builders provide similar solutions. But, the best way to create a membership community is with specialized software.

P.S.: Did you know you can host your premium community or sell subscriptions through LearnWorlds as well?

Coaching

Coaching might be the best option for you if you’d like to teach others one-on-one. You could coach individuals in person or online (e.g., via Zoom) or charge for group coaching sessions where multiple people learn together under your guidance.

Coaching is about leading people to self-realization rather than providing the solution, as consulting does. It’s also an easier way to start, and there are many online certifications and training to become an online coach.

Consulting

Consulting takes many forms, but the goal is to provide a solution based on your experience. In the case of consulting, the customer pays you directly to provide targeted knowledge or expertise in a topic they don’t have the expertise.

Consulting is there to tackle a problem and get direct access to a solution. So, whether you offer B2B consulting on business, marketing, or financial topics or industry-specific ones, a consultant can be a high-paying one-off service or a multi-year contract to deliver expert-level work.

Newsletters

Newsletters are the new trend in paid subscriptions. More and more experts are figuring out that building an email list might be great, but monetizing it with premium content is easier than selling other digital products.

Many influencers already have a premium newsletter, especially in B2B industries. While not a new idea, it’s been on the rise over the past few years, and many tools like Substack offer an easy way to build a newsletter and monetize it.

Growth-Waves is a premium newsletter on B2B Marketing that features topics such as SEO, SaaS, Case Studies, Community-Led Growth, and more.

Books / Ebooks

Packaging your knowledge in a book is always on-trend and can also help you develop your personal brand. Even without making splashes with sales, having a book featured on the social media platforms you are using is enough to position you as an expert on a topic.

And, you can easily self-publish to marketplaces like Amazon or sell ebooks from your website.

Podcasts

Podcasts are quickly becoming one of the most popular ways to distribute information online. You can reach out to potential customers through podcasts and promote your expertise while they listen on their commute, while exercising, or even while working.

While you may only know free podcasts, premium podcasts exist inside membership sites, such as Patreon and Spotify.

Video

Creating YouTube videos or TikTok shorts and sharing your expertise for free is a great way to build an audience. You could shoot tutorial videos, explain difficult concepts, educate your audience, or share valuable life lessons.

While the biggest creators can make a lot of money from advertising share due to their large followerships, knowledge creators are more suited to affiliate marketing, sponsorships, or selling their own products.

Templates

If you use templates for your business or know that they could help others in their business ventures, consider selling them on your website or through an online marketplace like Etsy or CreativeMarket.

Creating these templates will require some upfront time, expertise, and energy. However, once you prepare them, you can sell them repeatedly without much effort. It’s a great way to earn passive income with the knowledge you already have!

Events

Webinars, seminars, and workshops are another way to turn the information you know into revenue. They can be free to grow your email list or promote another product.

Paid webinars or physical seminars can be one-off masterclasses, workshops, or specialized topics with high audience interaction.

Offline experiences come at a premium, while online experiences can reach a wider audience internationally. Consider your options, and launch the right event for you, depending on the demand!

Step-by-Step Guide to Monetize Your Knowledge

In a digital world, knowledge has become the most valuable commodity, and it’s only becoming more valuable with time.

People are looking to learn new skills and improve their lives. They love to learn from experts in the field and look for creators who can help them reach their learning goals and guide them through the chaos of information toward true knowledge!

The good news is that you no longer need technical knowledge to create your course or ebook. You can use an all-in-one platform like LearnWorlds to create, sell, and earn from your knowledge online.

Step 1 – Equipment and tools

You already have the essential tools to start your business: your smartphone or laptop. Ideally, you need a good microphone, which should cost no more than $25-50.

Then, you need a platform to host and sell your knowledge products.

Here is what you need to start selling your expertise:

• A smartphone (or laptop)
• A microphone
• A learning platform like LearnWorlds

Step 2 – Plan the content

As an expert, you will need to create content for your audience. Whether you are creating an online course, book, or workshop, you need to plan your content.

Find any material you already have, and create a plan to create what is missing.

You will act as an educator, creating a step-by-step plan to impart your knowledge to your students.

Then, you need to decide on the various formats you need, for example:

• Text
• Video
• Presentations
• Podcasts
• Live sessions

Map out your content, and create a comprehensive plan for what to work on.

Step 3 – Create the content

Now, it’s time to put that content plan into action.

You will need to start writing your content and scripts, shooting the videos, or preparing your presentations for the live sessions/workshops.

You might even need to rework some of the previous material, such as PDFs, templates, checklists, or anything else you already have, in a format that will be useful for your customers.

Step 4 – Upload your content to a platform

Choose the right platform to sell your knowledge.

We recommend LearnWorlds for most knowledge products like:

• Courses
• Training
• Community / Membership Sites
• Coaching Programs
• Digital Products

With LearnWorlds, you get a user-friendly e-learning platform with powerful marketing tools to sell your products. You can monetize your knowledge and your audience with educational products, sell subscriptions or offer digital downloads of any kind.

You can also host digital products on your own website or marketplaces like:

• Amazon
• Etsy
• Udemy

Step 5 – Sell your knowledge

Then, you need to focus on your online business, promoting and selling the product itself. Even the best products can’t be sold by themselves, and you will have a difficult time if you are competing in a marketplace.

First, you must build an audience base, such as YouTube Channel subscribers, a LinkedIn audience, or an email list.

Then, you need to capture the audience’s attention and promote your product with a compelling offer.

Read our ultimate guide on selling online courses, to learn how to use the same process to sell any knowledge product.

Final thoughts

We’re all knowledge workers now, whether we realize it or not. The rise of digital products means people create value on a never-before-seen scale.

Selling your knowledge is a simple but effective way to put your skills to work for you; this includes everything from writing an e-book to creating an online course.

You only need some original content and the right platform to launch it.

Take advantage of the growing creator economy and join the knowledge economy. Shape the future of humanity by sharing your knowledge with the world!

And, if you already have a digital business, knowledge products such as courses and education programs can support your business as upsells, marketing lead captures, or even new revenue streams.

Don’t miss out on the Knowledge Revolution; join LearnWorlds.

The post Knowledge Economy: How to Sell Knowledge Online appeared first on LearnWorlds.