{"id":30109,"date":"2024-09-19T13:00:46","date_gmt":"2024-09-19T13:00:46","guid":{"rendered":"https:\/\/www.learnworlds.com\/?p=30109"},"modified":"2024-09-20T06:10:00","modified_gmt":"2024-09-20T06:10:00","slug":"customer-education-statistics","status":"publish","type":"post","link":"https:\/\/www.learnworlds.com\/customer-education-statistics\/","title":{"rendered":"Key Customer Education Statistics You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/#Why_Customer_Education_Matters\" title=\"Why Customer Education Matters\">Why Customer Education Matters<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/#Key_Customer_Education_Statistics\" title=\"Key Customer Education Statistics\">Key Customer Education Statistics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/#Customer_Education_Strategies_Results\" title=\"Customer Education Strategies &amp; Results\">Customer Education Strategies &amp; Results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/#Customer_Education_Research_Findings\" title=\"Customer Education Research Findings\">Customer Education Research Findings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/#Next_Steps_Ready_to_Invest_in_Customer_Education\" title=\"Next Steps: Ready to Invest in Customer Education?\">Next Steps: Ready to Invest in Customer Education?<\/a><\/li><\/ul><\/nav><\/div>\n<p>As a business owner and marketer, I can&#8217;t thrive without putting <a href=\"https:\/\/www.learnworlds.com\/customer-education-blueprint\/\">customer education<\/a> first.<\/p>\n<p><strong>Customer education<\/strong> is the process of equipping potential buyers with the necessary knowledge and information to make informed decisions about our products or services.<\/p>\n<p>With everything moving so fast, consumers need to be educated on how to choose the best product and service options out there, as well as how to use them.<\/p>\n<p>I can&#8217;t tell you how many times I&#8217;ve skimmed through <strong>customer support queries<\/strong> only to realize our customers weren&#8217;t using the tool correctly or to its full potential.<\/p>\n<p>But it&#8217;s not their responsibility to know that. It&#8217;s yours.<\/p>\n<div class=\"m-auto mt-1rem\">\u25b6 Maximize Your Business Impact With Customer Education \u25c0<\/div>\n<div class=\"mb-3rem\" style=\"text-align: center; margin: 20px;\"><a class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap\" style=\"text-align: center;\" href=\"https:\/\/www.learnworlds.com\/customer-education-impact\/\" target=\"_new\" rel=\"noopener noreferrer\">Watch Our Webinar<\/a><\/div>\n<p>By prioritizing customer education, you can <strong>demonstrate your commitment<\/strong> to their needs and well-being, earning their trust and loyalty.<\/p>\n<p>In 2023 alone, <strong>successful customer education programs<\/strong> have shown a significant business impact. Companies with <a href=\"https:\/\/www.learnworlds.com\/customer-education-examples\/\">structured customer education strategies<\/a> experienced an average <a href=\"https:\/\/www.intellum.com\/news\/research-impact-of-customer-education-programs\" target=\"_blank\" rel=\"noopener noreferrer\">revenue increase of 7.6%<\/a>, a 2024 Forrester study finds. This growth is primarily due to enhanced product adoption rates, increased customer lifetime value, and <a href=\"https:\/\/www.learnworlds.com\/why-customer-satisfaction-is-important\/\">customer satisfaction<\/a>.<\/p>\n<p>\ud83d\udca1 Customer satisfaction scores (Csat), upsells, cross-sells, and completion rates in customer education programs are only some of the most crucial KPIs you need to monitor.<\/p>\n<p>\ud83d\udc81\ud83c\udffb <a href=\"https:\/\/www.learnworlds.com\/customer-training-kpis\/\">Here is a list of 12 customer training KPIs<\/a> to measure success.<\/p>\n<p>Before I explore some of the fundamental customer education statistics and trends, let\u2019s see why this matters in the first place.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Why_Customer_Education_Matters\"><\/span>Why Customer Education Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Educating customers on how to effectively use your products or services <strong>significantly boosts adoption rates<\/strong> and usage. Informed customers are more likely to take full advantage of your offerings&#8217; features and capabilities, getting more value from what they receive.<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">Companies like <a href=\"https:\/\/business.adobe.com\/blog\/perspectives\/the-customer-education-advantage-elevating-customer-experience-through-strategic-learning\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe have shown that 79% of businesses<\/a> with customer education programs have increased product adoption.<\/div>\n<\/div>\n<p>This boost is linked to <strong>customer education efforts<\/strong> that make it easier for users to explore the software&#8217;s functionality fully rather than relying solely on basic or self-taught features. Through comprehensive training, tutorials, and ongoing support, companies like Adobe can ensure their customers are well-equipped to maximize investments, <strong>leading to higher retention<\/strong> and growth opportunities.<\/p>\n<p>Adding <a href=\"https:\/\/www.learnworlds.com\/customer-training\/\">customer training<\/a> to your marketing strategy is also an excellent way to build strong relationships with your target audience. You can <strong>empower your customer base<\/strong> to become more knowledgeable about your products or services through various educational initiatives, such as informative blog posts, tutorials, webinars, or personalized support.<\/p>\n<p>\ud83d\udc81\ud83c\udffb Customer Training Best Practices: <a href=\"https:\/\/www.learnworlds.com\/customer-training-best-practices\/\">7 Practical Tips for Optimal Results<\/a><\/p>\n<p>This, in turn, <strong>fosters customer loyalty<\/strong> and encourages word-of-mouth marketing.<\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">Businesses employing customer education report a significant <a href=\"https:\/\/www.gallup.com\/workplace\/311870\/customer-centricity.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">reduction in customer attrition rates by 63%<\/a>, indicating enhanced loyalty.<\/div>\n<\/div>\n<p>Furthermore, I\u2019ve noticed that solid customer education has <strong>helped brands differentiate themselves<\/strong> from competitors. By effectively communicating the value and advantages of an offer, you can position your brands (and teams) as industry experts and trusted advisors.<\/p>\n<p>Hence, companies are increasingly adopting digital educational platforms, making learning more accessible and flexible. The global eLearning market is expected to <a href=\"https:\/\/www.statista.com\/statistics\/1130331\/e-learning-market-size-segment-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">hit $400 billion by 2026<\/a>, highlighting the growing demand for <a href=\"https:\/\/www.learnworlds.com\/elearning-statistics\/\">online education<\/a> and training solutions.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Key_Customer_Education_Statistics\"><\/span>Key Customer Education Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next are some of the up-and-coming trends and <strong>benefits of customer education<\/strong> that will shed light on how well-implemented <a href=\"https:\/\/www.learnworlds.com\/lms-learning-management-system\/\">learning management systems<\/a> (LMSs) can significantly impact customer satisfaction and reduce churn rates.<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Influence on Retention and Engagement<\/h3>\n<p>Organizations that are highly focused on customers experience <a href=\"https:\/\/www.forrester.com\/blogs\/us-cx-index-2024-results\" target=\"_blank\" rel=\"noopener noreferrer\">51% better customer retention<\/a> than those that are less customer-centric. According to Salesforce, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">nearly 90% of buyers<\/a> say that a <strong>company&#8217;s experience is just as important<\/strong> as its products or services.<\/p>\n<p>Part of that experience? <strong>Customer education. Every step of the way.<\/strong><\/p>\n<div class=\"quote-wrapper\">\n<div class=\"quote-content\">Engaged customers bring a <a href=\"https:\/\/www.gallup.com\/workplace\/311870\/customer-centricity.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">23% higher share of wallet<\/a> growth than the average buyer.<\/div>\n<\/div>\n<p>According to the <a href=\"https:\/\/www.tsia.com\/blog\/3-ways-education-services-can-advance-the-customer-journey\" target=\"_blank\" rel=\"noopener noreferrer\">Technology &amp; Services Industry Association<\/a>, 68% of respondents say they use products more frequently after training, and 56% use more product features than without training. Improvements in <strong>customer experience strategies<\/strong> resulted in <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-research-from-dimension-data-reveals-uncomfortable-cx-truths-300433878.html\" target=\"_blank\" rel=\"noopener noreferrer\">84% of companies<\/a> seeing a rise in revenue and 79% achieving cost savings.<\/p>\n<p>And there are diverse factors contributing to these results:<\/p>\n<ul class=\"newsletter-list\">\n<li>Educational content increases consumer purchase likelihood <a href=\"https:\/\/www.conductor.com\/academy\/winning-customers-educational-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">by 131%<\/a>.<\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/810374\/share-of-customers-by-if-they-expect-brands-to-have-a-self-service-portal\/\" target=\"_blank\" rel=\"noopener noreferrer\">89% of U.S. consumers<\/a> expect brands and organizations to offer an online self-service support portal.<\/li>\n<li><a href=\"https:\/\/www.surveymonkey.com\/resources\/premium\/cx-and-ai-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">52% of consumers<\/a> are interested in AI that assists them during their experience with a product, website, or feature.<\/li>\n<\/ul>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Impact of Customer Education on Business Growth<\/h3>\n<p>Help resources significantly <strong>reduce support tickets<\/strong> by enabling customers to solve issues independently, saving costs, and improving productivity.<\/p>\n<p><a href=\"https:\/\/www.learnworlds.com\/lokalise\/\">Lokalise&#8217;s launch of its online academy<\/a> on LearnWorlds underscores this impact. Initially facing a gap in localization education resources, Lokalise created 32 courses and attracted over 2,000 active learners.<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2024\/09\/lokalise-screenshot.webp\" alt=\"A screenshot of Localise's academy featuring their Getting Started resources.\" \/><\/div>\n<\/div>\n<p>The platform\u2019s user-friendly features and strong community-building capabilities helped <strong>establish Lokalise as a leader<\/strong> in the localization field. This investment in educational resources boosted the company&#8217;s visibility and positioned it as a go-to expert, advancing its market presence and business growth.<\/p>\n<p>Expanding reach and <strong>enhancing market authority<\/strong> is another key effect you can expect.<\/p>\n<p><a href=\"https:\/\/www.learnworlds.com\/codefresh\">Codefresh\u2019s GitOps certification program<\/a> exemplifies this. Initially aiming for 1,000 learners, <strong>Codefresh quickly exceeded expectations<\/strong>, enrolling over 20,000 students. The platform&#8217;s ease of use and robust analytics capabilities allowed Codefresh to create 9 courses and integrate seamlessly with existing tools efficiently.<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2024\/09\/codefresh-academy-screenshot.webp\" alt=\"A screenshot of Codefresh Academy featuring their GitOps certification course bundle.\" \/><\/div>\n<\/div>\n<p>This enrollment growth established Codefresh as a leading authority in GitOps and converted learners into potential customers for their enterprise products, significantly <strong>boosting their market presence<\/strong> and sales opportunities.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Customer_Education_Strategies_Results\"><\/span>Customer Education Strategies &amp; Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have a better grasp of what you can achieve through improved customer education efforts, let me walk you through <strong>three simple strategies<\/strong> you can implement straight away:<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Build Online courses<\/h3>\n<p><a href=\"https:\/\/business.adobe.com\/resources\/articles\/customer-education.html\" target=\"_blank\" rel=\"noopener noreferrer\">Two-thirds of businesses<\/a> use a learning management system to provide customer training. Develop comprehensive online courses to create structured learning paths that cover all aspects of your product or service.<\/p>\n<p>Use platforms like <a href=\"https:\/\/www.learnworlds.com\/flexible-courses\/\">LearnWorlds<\/a> to design interactive, engaging content that captures learners&#8217; interest. <strong>Offering certification programs<\/strong> can further validate customers&#8217; skills and knowledge, enhancing their commitment and fostering advocacy for your brand.<\/p>\n<p>Ensure your courses are mobile-friendly and accessible to <strong>accommodate diverse learning styles<\/strong> and schedules. Emphasize ongoing education by incorporating interactive elements like gamification\u2014such as quizzes, badges, and leaderboards\u2014to make learning more engaging and rewarding.<\/p>\n<p>This approach helps <a href=\"https:\/\/www.learnworlds.com\/engage-learners-course-completion\/\">maintain learners&#8217; motivation<\/a> and keeps them updated with the latest information.<\/p>\n<p><strong>Example:<\/strong><br \/>\nRajvir Singh, Founder of <a href=\"https:\/\/codeandcompile.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Code and Compile<\/a>, shares highly interactive courses with resources and assessments. Using LearnWorlds&#8217; robust features, Rajvir has achieved <a href=\"https:\/\/www.learnworlds.com\/code-compile\/\">a monthly revenue of $2,000<\/a>. With over 8,000 learners enrolled in Code and Compile courses, he is on a promising trajectory for success.<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2024\/09\/cc-course.webp\" alt=\"Specialized new and advanced courses on the Code and Compile website\" \/><\/div>\n<div class=\"img-label\">Specialized courses on the Code and Compile website<\/div>\n<\/div>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Conduct webinars and live events<\/h3>\n<p><a href=\"https:\/\/www.learnworlds.com\/how-to-create-a-webinar-and-live-classes\/\">Host live webinars<\/a> to facilitate real-time interactions and address questions, creating an opportunity for dynamic discussions and immediate feedback. This format fosters engagement and allows for spontaneous exchanges that enhance the learning experience.<\/p>\n<p>Record and archive these webinars to <strong>make them available on-demand<\/strong>, broadening their reach and serving as a valuable resource for those who couldn&#8217;t attend the live sessions.<\/p>\n<p>Additionally, featuring industry experts or product specialists can provide valuable insights and bolster the credibility of your training content.<\/p>\n<p><strong>Example:<\/strong><br \/>\nUnblinded Mastery <a href=\"https:\/\/www.learnworlds.com\/unblinded-mastery\/\">achieved a 150% YoY growth<\/a> with the help of live events and online courses. Of 1,800 people who registered for a live event, 1,500 attended and immediately enrolled in the mastery program.<\/p>\n<p>Within just seven days, <a href=\"https:\/\/unblindedmastery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unblinded Mastery<\/a> developed its course content, filmed all the videos, and launched its core training program using LearnWorlds. Remarkably, the team attracted major clients and <strong>achieved high growth without advertising<\/strong>.<\/p>\n<h3 class=\"title-italic\" style=\"font-size: 25px;\">Create customer support content<\/h3>\n<p>Build a <strong>comprehensive knowledge base<\/strong> that includes detailed articles, <a href=\"https:\/\/www.zendesk.com\/blog\/the-best-faq-page-examples-and-how-to-make-your-own\/\" target=\"_blank\" rel=\"noopener noreferrer\">FAQs<\/a>, and how-to guides, allowing customers to access self-service support whenever needed. This resource provides a centralized place for users to find answers and resolve issues independently, enhancing their overall experience.<\/p>\n<p><a href=\"https:\/\/www.wyzowl.com\/explainer-videos-increase-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">85% of consumers<\/a> are more confident in their purchasing decisions after watching a video, which enhances their decision-making and boosts satisfaction. I always recommend <a href=\"https:\/\/www.learnworlds.com\/how-to-make-tutorial-video-with-examples\/\">producing video tutorials<\/a> visually demonstrating features, troubleshooting steps, and best practices.<\/p>\n<p>Such videos make complex information easier to understand and follow. To further support users, <strong>build community forums<\/strong> where they can ask questions, share experiences, and assist one another, promoting peer-to-peer learning and reducing the overall support workload.<\/p>\n<p><strong>Example:<\/strong><br \/>\nHere are a couple of videos we produced during my time at Paymo, a project management SaaS:<\/p>\n<div class=\"center_img-center_caption\">\n<div class=\"img-wrapper\"><img decoding=\"async\" class=\"center_img blog-img\" style=\"width: auto;\" src=\"https:\/\/www.learnworlds.com\/app\/uploads\/2024\/09\/YT-videos.webp\" alt=\"Support video examples tackling diverse product use cases on the Paymo YouTube channel\" \/><\/div>\n<div class=\"img-label\">Support video examples tackling diverse product use cases<\/div>\n<\/div>\n<p>It\u2019s important to remember these were never stand-alone videos since we wanted to use them at different stages of the <a href=\"https:\/\/blog.hubspot.com\/service\/customer-lifecycle-management\" target=\"_blank\" rel=\"noopener noreferrer\">customer lifecycle<\/a>. They were <strong>part of our help center articles<\/strong> and we promoted them on your social media channels as well as through in-app pop-ups targeting new customers.<\/p>\n<p>All three strategies are effective and can easily be integrated into your business goals should you choose to invest in customer education. That said, it&#8217;s essential to stay up-to-date with current trends and industry demands at every step of the way.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Customer_Education_Research_Findings\"><\/span>Customer Education Research Findings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/docs.google.com\/presentation\/d\/1RmH3jP9EkxHmnWqJnW8c9dbuRx2m2wPqYnm6kZCPYbg\/edit#slide=id.g35f391192_00\" target=\"_blank\" rel=\"noopener noreferrer\">2022 Customer Education Council Report<\/a> that CustomerEducation.org led presented several interesting insights into customer education.<\/p>\n<p>Over 200 <strong>customer education professionals<\/strong> participated in the study, which revealed valuable data on many fronts, including organizational structure, CEd partner teams, CEd program audiences, program objectives, budgets, and challenges.<\/p>\n<p>Here is the valuable information in a nutshell:<\/p>\n<ul class=\"newsletter-list\">\n<li>The top three objectives CEd teams have are <strong>product onboarding, reducing churn, and reducing support tickets<\/strong>.<\/li>\n<li>Improving existing programs and tracking business outcomes remain the top two priorities for teams.<\/li>\n<li>While many CEd teams are still unsure of the budget they want to dedicate to customer education programs, most companies are <strong>investing over 250k into these.<\/strong><\/li>\n<li><strong>Getting resources and proving ROI <\/strong>continues to be among the top challenges for Customer Ed teams.<\/li>\n<li>Most teams track metrics that are easy to measure, like course enrollments and course completions.<\/li>\n<li>CEd teams <strong>primarily use LMS surveys<\/strong> and customer interviews to collect feedback for their customer education programs.<\/li>\n<li>When it comes to <strong>monetization<\/strong>, opinions are split: 50% don\u2019t monetize their programs and have no plans to do so, while 45% do monetize in some way.<\/li>\n<\/ul>\n<p>This report highlights the <strong>growing importance of customer education<\/strong> across organizations. While many teams face challenges like securing resources and proving ROI, they remain focused on driving key objectives such as <a href=\"https:\/\/www.learnworlds.com\/user-onboarding-definition-examples-benefits\/\">product onboarding<\/a>, reducing churn, and improving business outcomes.<\/p>\n<p>\ud83d\udc81\ud83c\udffb <a href=\"https:\/\/www.learnworlds.com\/product-training-customer-guide\/\">Product Training for Customers: A Complete Guide<\/a><\/p>\n<p>With considerable investment in these programs and a <strong>mix of monetization approaches<\/strong>, the findings suggest that customer education will continue to play a pivotal role in enhancing the overall customer experience in the long term.<\/p>\n<h2 class=\"title-with-block\"><span class=\"ez-toc-section\" id=\"Next_Steps_Ready_to_Invest_in_Customer_Education\"><\/span>Next Steps: Ready to Invest in Customer Education?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding these <strong>educating customers statistics<\/strong> will help you drive business success. By equipping customers with the knowledge they need to make informed decisions and fully utilize your products or services, you boost adoption rates, enhance loyalty, and reduce customer support costs.<\/p>\n<p>Investing in comprehensive educational initiatives\u2014such as <a href=\"https:\/\/www.learnworlds.com\/how-to-create-an-online-course\/\">online courses<\/a>, <a href=\"https:\/\/www.learnworlds.com\/how-to-create-a-webinar-and-live-classes\/\">webinars<\/a>, and detailed customer support content\u2014can lead to significant long-term benefits, including <strong>increased revenue<\/strong> and <strong>market authority enablement<\/strong>.<\/p>\n<p>Companies like Lokalise and Codefresh have already demonstrated the impact of well-executed education strategies on business growth and <a href=\"https:\/\/www.learnworlds.com\/customer-engagement\/\">customer engagement<\/a>. To harness even greater benefits for your business, LearnWorlds <strong>offers powerful tools for course creation<\/strong>, analytics, and interactive learning that help customer education teams build and scale customer training programs.<\/p>\n<p>Ready to speed up your customer education game? <a href=\"https:\/\/www.learnworlds.com\/getstarted\">Start your free trial with LearnWorlds<\/a> and see how it can help you engage and retain customers.<\/p>\n\n<div class=\"lw-sect lw-cols no-gutter lw-light-bg multiple-rows mtb-3rem rounded-10 of-hidden\">\n    <div class=\"col lw-padding p-2rem stable mb-0 span_5_of_12 flex-item span_12-below-620\">\n        <h3 class=\"mt-0 z-1 faux-h3 large\">Your professional looking Academy in a few clicks<\/h3>\n        <a href=\"https:\/\/www.learnworlds.com\/getstarted\/\" target=\"_new\" class=\"lw-btn lw-btn-rounded lw-btn-solid-accent2 lw-btn-m nowrap js-t-getstarted\" data-context=\"CTA woman1-image-trial\">\n            <span>Start FREE Trial<\/span>\n        <\/a>\n    <\/div>\n    <div class=\"col mb-0 span_7_of_12 flex-item span_12-below-620 main-blog-cta-img min-h-150\">\n        \n    <\/div>\n<\/div>\n\n<div class=\"contents-table-wrapper\">\n<h3 class=\"contents-table-title\" style=\"color: #c8c8c8; font-weight: bold;\">Further reading<\/h3>\n<ul class=\"-contents-table\">\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/best-learning-management-systems\/\">The 19 Best Learning Management Systems<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/what-is-an-lms-learning-management-system\">What is an LMS (Learning Management System)?<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/sell-and-monetize-your-knowledge\/\">Knowledge Economy: How to Sell Knowledge Online<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/elearning-statistics\/\">100+ Elearning Statistics, Facts and Trends<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/create-cohort-based-courses\/\">The Essential Guide on How to Create Cohort-Based Courses<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/scorm-compliant-lms\/\">SCORM 101: The Definitive Guide to Choose a SCORM Compliant LMS<\/a><\/li>\n<li class=\"contents-table-item\"><a class=\"contents-table-link\" href=\"https:\/\/www.learnworlds.com\/online-course-business\/\">How to Start a Profitable Online Course Business From Scratch<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner and marketer, I can&#8217;t thrive without putting customer education first. Customer education is the process of equipping potential buyers with the necessary knowledge and information to make informed decisions about our products or services. With everything moving so fast, consumers need to be educated on how to choose the best product &hellip; <\/p>\n<p><a class=\"post-btn\" href=\"https:\/\/www.learnworlds.com\/customer-education-statistics\/\">Continue<\/a><\/p>\n","protected":false},"author":44,"featured_media":30119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8644],"tags":[],"class_list":["post-30109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-education"],"_links":{"self":[{"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/posts\/30109"}],"collection":[{"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/comments?post=30109"}],"version-history":[{"count":17,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/posts\/30109\/revisions"}],"predecessor-version":[{"id":30143,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/posts\/30109\/revisions\/30143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/media\/30119"}],"wp:attachment":[{"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/media?parent=30109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/categories?post=30109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.learnworlds.com\/wp-json\/wp\/v2\/tags?post=30109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}